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Why Succession Planning Matters—and How Coaching Makes It Work

By
Heather Clarke
November 5, 2025
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Succession planning is far more than simply selecting the next CEO—it’s a strategic process that ensures organizations remain resilient and ready for the future. Unfortunately, many treat succession as a last-minute scramble rather than the long-term initiative it should be.

When organizations fall into reactive patterns and the consequences can be severe: loss of institutional knowledge, operational disruptions, and decreased employee confidence. Conversely, a proactive approach ensures that potential leaders are identified, developed, and prepared to seamlessly fill critical roles when needed. This maintains business continuity and nurtures a culture of growth, signalling to employees that their development is valued and that the organization is committed to its future.

Ultimately, succession planning is about future-proofing the organization. It transforms uncertainty into clarity, and risk into opportunity, by ensuring that leadership transitions are well-managed. By preparing leaders to guide the organization through growth and change, succession planning becomes a cornerstone of stability and strategic intention.

The Impact of Proactive Success Planning

A regional healthcare system faced the abrupt departure of its Chief Operating Officer. Thanks to a formal succession planning process that included job shadowing and leadership coaching, an internal candidate was ready to step into the role. Supported by her coach and trusted by colleagues, she kept patient care and team morale high, ensuring a smooth transition with no disruption. This example demonstrates how forward-thinking succession planning, combined with coaching, can turn potential upheaval into opportunities for growth and stability.

Done well, succession planning is an ongoing process that identifies, develops, and supports leaders at all levels. Leadership coaching, in particular, is the secret ingredient that transforms potential into readiness. This matters now more than ever, as organizations contend with frequent leadership changes and an unstable geopolitical landscape.

1. Succession Planning Builds Organizational Resiliance

Leadership transitions are inevitable—whether due to retirement, promotion, burnout, or unexpected departures. Without a plan, these moments can create chaos, stall progress, and erode trust among staff.

With a thoughtful succession strategy, organizations can:

• Minimize disruption by having leaders who are ready to step into those shoes and who already understand the culture, the vision, and the business strategy

• Retain institutional knowledge by creating overlap and mentorship between outgoing and incoming leaders

• Create stability for employees, stakeholders, and customers

A medium-sized manufacturing firm encountered the unexpected retirement of its Plant Manager. Thanks to a proactive succession plan, a seasoned Director—who had been gradually taking on higher-level responsibilities and had the support of a leadership coach—was ready to step into the role. He already had established relationships on the shop floor and had been honing his leadership skills which resulted in a smooth transition with relatively short notice. Production targets were met, and employee morale remained high, with minimal negative impact on output and team cohesion.

Effective succession planning—bolstered by targeted coaching—empowers organizations to navigate leadership changes with confidence and continuity. By preparing future leaders and fostering a supportive environment, businesses can safeguard their operations and maintain trust, even during periods of transition. This strategic approach not only preserves stability but also sets the stage for ongoing growth and resilience in a rapidly evolving landscape.

2. Coaching Accelerates Leadership Readiness

While succession planning lays the groundwork, coaching is what accelerates leader development. Identifying high-potential leaders is only half the equation. The real work is helping them grow into the roles they’re being considered for. That’s where coaching plays an important role.

Leadership coaching supports succession planning by:

• Accelerating development through personalized feedback and stretch goals

• Building self-awareness so leaders understand their impact and blind spots

• Supporting mindset shifts—from individual contributor to team leader, or from tactical to strategic

A tech company promoted a brilliant engineer into a VP role. This engineer was technically gifted, but struggled with delegation and influence skills. He worked with a coach to shift from “doer” to “leader.” Over six months, he built trust with his team, clarified his leadership style, and became a key voice in executive strategy sessions.

Coaching helped this emerging leader to sharpen his decision-making, communication, and strategic thinking. Through reflective exercises and candid conversation, the coach helped him see his blind spots and recognize how his actions and communication style impacted his team. He also recognized that he needed to shift his mindset from being the “go-to problem-solver” to an enabler of others’ success. He began to focus on empowering his team, delegating responsibilities, and thinking strategically about the company’s long-term vision. Through the coaching process he built confidence, emotional intelligence, and the ability to navigate complex change—all skills essential for effective leadership.

Coaching offered him a personalized development path, ensuring that he was not only technically competent but also prepared to inspire and guide his teams through uncertainty.

The coaching relationship provides a sounding board, helping leaders process challenges in real-time and make well-informed decisions.

3. Embedding Succession and Coaching into Organizational Culture

Embedding succession planning and coaching into the culture means making leadership development an everyday priority. This involves clearly defining leadership competencies, regularly assessing talent, and providing opportunities for growth through stretch assignments, mentorship, and coaching. It’s not just about filling roles but about nurturing a pipeline of leaders who are aligned with the organization’s values and long-term vision.

It’s about creating an environment where:

• Leaders are expected to grow others

• Feedback and development are ongoing

• People see a future for themselves in the organization

A global nonprofit integrated coaching into its leadership development, giving every director access to a coach and making them responsible for mentoring emerging leaders. Directors were accountable for developing talent, sharing knowledge, and providing growth opportunities. Coaching was ongoing, with regular feedback and reflection, fostering a culture focused on collective growth. This approach offered clear advancement pathways, increased engagement and retention, and resulted in stronger internal promotions and a deeper pool of future leaders.

By being intentional about its leadership development strategy, the nonprofit cultivated not only stronger leaders, but also a thriving culture where growth was expected, supported, and celebrated. This approach ensured that succession planning was not just a procedural task, but an essential part of the organization’s identity and future success.

Organizations committed to this approach see higher employee engagement, improved retention rates, and greater adaptability in the face of change. Employees are motivated to perform when they see clear paths for advancement and know their growth is supported.

Reflection Questions for Your Organization

• Do we have a clear picture of who’s ready—and who’s next—for key roles?

• Are we investing in leadership development early enough, or only when someone’s already in the role?

• What kind of leadership culture are we modeling—and is it one that grows future leaders?

Steps for Effective Succession Planning and Coaching

1. Assess Current and Future Needs: Identify key roles and the skills needed for future success. Look beyond technical skills to include leadership qualities such as adaptability, emotional intelligence, and strategic thinking.

2. Identify Potential Leaders: Use performance data, feedback, and leadership assessments to spot high-potential individuals. Consider diversity and inclusion to ensure a broad talent pipeline.

3. Develop and Implement Coaching Programs: Pair emerging leaders with experienced coaches who can support their growth. Coaching should be tailored to individual needs and aligned with organizational goals.

4. Provide Opportunities for Growth: Offer stretch assignments, job shadowing, and cross-functional projects to build experience and confidence.

5. Monitor Progress and Adjust: Regularly review development plans and succession readiness. Adjust strategies as needed to reflect changing business priorities and individual growth.

Common Pitfalls and How to Avoid Them

Even with good intentions, organizations can fall into traps that undermine succession planning. Some common pitfalls include:

• Focusing only on senior leadership and neglecting critical mid-level roles

• Making succession planning a one-time event rather than an ongoing process

• Failing to integrate coaching and mentorship into development plans

• Overlooking the importance of culture fit and emotional intelligence

• Not communicating the value of succession planning to employees, leading to disengagement

To avoid these issues, leaders should approach succession planning as a dynamic, organization-wide commitment. Regularly revisit plans, communicate their importance, and ensure coaching is available at all levels.

The Future of Leadership Starts Now

Succession planning and coaching are not just tools for mitigating risk—they are investments in the future. By developing leaders who are ready for change and committed to the organization’s vision, businesses create resilience, continuity, and opportunity. The best time to start is now, before leadership gaps appear, so that transitions are smooth and growth is uninterrupted.

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